Job Description

Job Title: Director of E-Commerce

Location: Delray Beach, FL (ON SITE)

Company: ROPE.com

ROPE.com is not your average e-commerce company. We're a fast-growing, high-performance digital business at the intersection of utility and lifestyle, selling premium rope and related products to consumers and professionals across the world. Whether it’s high-performance climbing rope, marine line, utility rope, or decorative applications—our products are essential, technical, and trusted. We partner with the best brands in the industry, and we’re building something big, bold, and meaningful in a dynamic and exciting space.

As we continue to grow, we're looking for a smart, driven, and creative Director of E-Commerce to lead and scale our online business across platforms.

As the Director of E-Commerce , you will own the full online customer experience and digital revenue performance of ROPE.com . You will develop and execute a high-impact growth strategy that spans Shopify, Amazon, Google, TikTok, Meta, and other key platforms. You’ll manage cross-functional partners and lead initiatives around SEO, paid media, social content, conversion optimization, product merchandising, and more.

This is a hands-on leadership role for someone who thrives in a fast-moving environment, has a strategic mind and creative instincts, and can execute with precision and enthusiasm.

E-Commerce Strategy & Execution

• Own the overall performance and growth of ROPE.com ’s DTC channels (Shopify, Amazon, etc.)
• Lead the day-to-day e-commerce operations, including merchandising, promotions, inventory flow, and product launches.
• Develop and implement data-driven strategies to grow traffic, conversion, AOV, and customer retention.
• Oversee end-to-end Amazon strategy including advertising, content optimization, inventory management, and customer service.

Digital Marketing

• Direct the performance marketing strategy across Google Ads, Meta, TikTok, and other channels, balancing brand and ROAS.
• Develop and manage the content calendar in collaboration with creative partners to drive storytelling, product education, and engagement.
• Oversee SEO, SEM, and affiliate marketing programs to maximize organic and paid reach.

Customer Experience

• Ensure a smooth and branded online customer journey from homepage to checkout to post-purchase.
• Optimize site UX, navigation, PDPs, and checkout for performance and ease of use.
• Partner with customer service and fulfillment teams to ensure fast, friendly, and reliable experiences.

Analytics & Reporting

• Own reporting dashboards across all e-commerce KPIs (traffic, sales, conversion, retention, etc.)
• Use A/B testing and performance analytics to inform site improvements and campaign optimization.
• Provide monthly performance reviews with insights, wins, and recommendations for improvement.

Team Leadership & Collaboration

• Build and manage a high-performing internal and external team (agencies, freelancers, or in-house staff).
• Collaborate with operations, logistics, creative, and executive teams to align on priorities and ensure success.
  

• 5–10 years of experience in e-commerce, digital marketing, or online retail, ideally in a product-heavy DTC or marketplace environment.
• Proven experience managing and growing Shopify and Amazon channels.
• Deep knowledge of digital marketing, including Google Ads, Facebook/Instagram Ads, TikTok, influencer campaigns, and email/SMS marketing.
• Strong understanding of SEO, CRO, web analytics, and merchandising best practices.
• Experience working with creative teams on brand messaging, content, and social media storytelling.
• Analytical mindset with hands-on experience with tools like Google Analytics, GA4, Klaviyo, Triple Whale, or similar.
• High level of ownership, initiative, and entrepreneurial energy.
• Excellent communication skills and the ability to work cross-functionally in a fast-paced environment.
  

• Experience in industrial, technical, or lifestyle product categories.
• Background working with third-party logistics or drop-ship models.
• Familiarity with video production, photography, or TikTok/Reels content creation.
• Passion for tools, gear, hardware, or the outdoors.
  

• A fast-growing, exciting, and well-capitalized company with real momentum.
• Opportunity to shape the future of a business with national and global potential.
• A dynamic, entrepreneurial team culture based in sunny Delray Beach, FL.
• Competitive compensation and performance-based incentives.
• Growth, autonomy, creativity, and access to work with the world’s best rope brands.

Apply Today

• If you’re a digital leader who thrives in dynamic environments and wants to be part of something exciting, we’d love to meet you. Send your resume, LinkedIn, and a quick note about what excites you about this role.

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