Job Description

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:

Sr. Manager, Marketing Campaigns & Operations

This Is What You’ll Do:

Campaign Strategy & Execution

• Lead the development and execution of comprehensive 360 campaigns and targeted trigger campaigns across paid and owned channels
• Own the full campaign lifecycle, from ideation and briefing to execution and post campaign analysis
• Build and execute always-on campaign strategies (defensive, competitive, behavioral) that drive awareness, conversion, and retention
• Translate donor insights, market research, and business needs into actionable strategies and innovative campaign opportunities.

Campaign Operations & Budget Management

• Manage detailed campaign workflows and timelines to ensure on-time, high-quality delivery across all functions
• Track and optimize campaign budgets, ensuring efficient use of resources and fiscal accountability
• Coordinate with Brand and Media teams for asset readiness, audience targeting, and channel deployment

Performance Forecasting & KPI Management

• Build quarterly campaign performance forecasts with monthly adjustments to align with business targets
• Lead A/B testing plans and campaign optimization efforts, using real-time data to drive better outcomes
• Develop compelling, data-backed business cases and partner with finance and business analytics to assess performance and ROI
• Report on KPIs and campaign health to key stakeholders; identify trends, opportunities, and areas for improvement

Cross-Functional Collaboration

• Serve as the strategic marketing partner for Business Operations, Centralized Ops, and other cross-functional teams
• Translate complex business priorities into clear, actionable marketing briefs and campaign plans
• Support campaign readiness across regions, centers, and internal teams

Team Leadership

• Lead and develop the marketing campaign planning team, fostering a people first, high-performance and solution-oriented culture
• Set clear goals, coach for excellence, and create accountability across campaign owners
• Champion process improvements and knowledge sharing with the team

This Is What It Takes:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 6-8+ years of experience in campaign management, integrated marketing, or growth/brand strategy
• 3-5 years people leadership experience
• Proven success managing multi-channel campaigns (paid, email, social, web, etc.) with measurable results.
• Strong project management and budget ownership skills
• Data-savvy, performance-minded, and comfortable working with forecasting tools
• Experience leading and managing a team

We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

• Formal training
• Outstanding plans for medical, dental, and vision insurance
• Health savings account (HSA)
• Employee assistance program (EAP)
• Wellness program
• 401 (k) retirement plan
• Paid time off
• Company-paid holidays
• Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.

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