Firestone Building Products officially became Elevate, the premier commercial brand of the Holcim Building Envelope Division.  Elevate, a global leading manufacturer of rubber based roofing and lining systems used for a wide variety of industrial and commercial applications. The roofing products we offer are RubberGard™ EPDM, RubberGard™ EPDM SA and UltraPly™ TPO for the commercial sector and RubberCover™ EPDM for the residential sector.   Since the early 1960’s, EPDM roofing membranes have gained an outstanding track record and wide industry acceptance.  RubberGard™ and RubberCover™ EPDM Roofing Systems are the result of over a century of experience in rubber technology.  UltraPly™ TPO is the smart choice when seeking a light grey, environmentally friendly roofing system, which combines aesthetics with strong resistance to ultraviolet radiation, weathering, and outstanding seam strength.

All membranes are environmentally friendly as they are inert and have very low impact on the environment during both production and use and due to recent developments are now 100% recyclable.